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		<title>How to Design an Ad or Sales Letter that Sells</title>
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		<pubDate>Wed, 17 Jun 2009 11:02:57 +0000</pubDate>
		<dc:creator>Jonathan Jay</dc:creator>
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		<description><![CDATA[The greatest crime an advertisement or sales letter can commit is to remain unnoticed. But getting noticed isn't about making the ad look 'artistic' or 'pretty' - it's about attracting the attention of people so you can sell them goods or services. ]]></description>
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		<title>How to Identify Your Key Customers</title>
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		<pubDate>Tue, 12 May 2009 10:01:15 +0000</pubDate>
		<dc:creator>James Cannon</dc:creator>
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		<description><![CDATA[While many businesses are familiar with targeting their customers in the real world, on-line business is a little trickier. In some cases, you will need to throw everything you know out the window and start over. ]]></description>
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