The greatest crime an advertisement or sales letter can commit is to remain unnoticed. But getting noticed isn't about making the ad look 'artistic' or 'pretty' - it's about attracting the attention of people so you can sell them goods or services. [ad#top] Legendary copywriter John Caples … [Read more...]
How to Identify Your Key Customers
While many businesses are familiar with targeting their key customers in the real world, on-line business is a little trickier. In some cases, you will need to throw everything you know out the window and start over. There are three main consumer types that use the internet for shopping, and you'll … [Read more...]
