Social bookmarks can be a very useful part of your overall online marketing plan, especially if care is taken in how they are used and not misused! The power of social marketing is undeniable, and with today’s consumers looking to their peers as authority as opposed to a random website they’ve never seen or heard of, your social marketing plan can reap great benefits as you will be more easily able to establish yourself as that authority they seek. Let’s look at some of the ways you can do this and what pitfalls to avoid.
Social bookmarks can be beneficial in several ways. You can use them to get backlinks, you can sometimes get direct traffic from the, especially if they are on popular sites, such as Digg, StumbleUpon and others. Readers who hang out on those sites, or better yet, search through them can find you under your chosen keywords and all of a sudden you have visitors that you not only didn’t have to spend a dime for, but who are also very targeted visitors, interested in exactly what you are promoting. You can’t ask for more than that.
The process of using social bookmarks as an integral part of your marketing plan is a bit longer and trickier. Since most social bookmarking accounts don’t carry a lot of weight in the search engines, you need to do more to get noticed. That’s why simply Digging your site or posting on Digg once won’t really do anything for you, unless you happen to have been the first to report some monumental news that is quickly picked up on. Getting on the home page of any social bookmarking site such as Digg, StumbleUpon or Mister Wong, to name a few, can indeed deliver many thousands of visitors in a very short amount of time. You need to have a coordinated strategy in place to have a consistent bookmarking of your pages by people other than you. For that to occur, you either need to have all the time in the world to do it yourself, or you need to outsource it to a third party.
A good social bookmarking service can deliver up thousands of bookmarks, all from different IP addresses all over the world, and with the keywords and anchor text you need featured present. This obviously can free you up to do more important things in your business.
While it’s important to garner more than a few bookmarks to make a dent in your marketing plan, you would be wise to make sure to avoid becoming an obvious spammer, and shoot your campaigns in the foot before they really get rolling. Obviously the best way to get the most from your social bookmarks is to create really good content that people will actually want to bookmark. This aids you enormously. Simply spamming the Web with many thousands of bookmarks will have only short term effectiveness, and will likely get your accounts banned. With a little care and prudence you can avoid this!
Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to http://www.directhorizon.com
I found your site on Google and read a few of your other entires. Nice Stuff. I’m looking forward to reading more from you.